This story begins in Belo Horizonte in 1989, at a training salon. It was there, in downtown Belo Horizonte, that Vera and Lindouro became a couple. Both were hairstylists. During one of the classes, Vera, always observant, noticed an instructor mixing something at the back of the salon and asked what it was. That was her first exposure to how shampoo was made. The formula was very simple and served only to cleanse the hair. Inspired by what she saw, Vera went to buy raw materials as soon as class ended so she could conduct her first experiments. Thus, the Neutro Perolado line was born, with a formula enriched with vitamins A, E, and D-panthenol, suitable for all hair types. Not long afterward, the line would become a success at Cabelo & Cia Salon, which the couple opened after completing their hairstylist training.

Facing financial difficulties and with three children to raise, the couple made an important decision that would completely change their family's future: in August 1991, the family moved to Dom Silvério, 185 km from Belo Horizonte. While working hard to support their family, the couple used what little free time they had to keep making cosmetics at home, which continued to delight their customers. Excited by the results and the positive response to their products, they realized this might be the opportunity they had been looking for: a chance to succeed with a business of their own. Despite their limited resources, they decided to expand their handmade production of cosmetics that offered hair care treatments at more affordable prices—a major unmet need in the market at the time.

Also in 1991, Extratus Produtos Naturais began operations, producing the Neutro Perolado line and the Jaborandi line. Jaborandi is a plant popularly known for combating hair loss. Dorinha, Vera's sister, and her husband, César Brusco, financed and purchased a batch of 400 units, which was resold with great success in Campinas, in the state of São Paulo. The products were praised for their quality there, too. This pioneering sales initiative gave rise to Bio Extratus's nationwide distribution system, which continues to stand out for its uniqueness and respect for its partnerships.

As they looked for ways to develop distinctive products, they recalled a popular practice: women used to moisturize their hair with raw bone marrow oil and use a clothes iron to seal the strands. This sparked the idea for the Tutano line. Launched in August 1992, it soon became the brand's flagship line. The pioneering use of bone marrow in cosmetics was a key factor in Extratus's rapid growth, helping it become a well-known and sought-after brand.

Since its founding, the company has been entirely family-run, with the first two generations involved in its management since the mid-1990s. The couple's three children, Janaina, Thiago, and Thiana, have worked in the business since their teens, sharing responsibility for running the company with their parents.

'The Power of Partnership' is the company's motto, reflecting its commitment to respectful relationships with its suppliers, distributors, employees, and consumers—relationships that have been essential to its rapid growth. Since 2005, when distribution began in the state of Roraima, Bio Extratus has had a presence throughout Brazil.

With social and human well-being in mind, the company also began the Bio Extratus Foundation's work in 2005 with the Flauta Mágica project, which offered recorder lessons to children ages 8 to 12. After the first few years, this initiative evolved into Som da Solidariedade, incorporating other wind instruments and allowing children to continue developing musically. Other projects followed, including Arte&Dança, which offered expressive movement classes for children and teenagers, and Gerações (Bateria Colibri), which offered percussion lessons to students of all ages.

In 2008, Bio Extratus began expanding into international markets, starting sales in the United States and Portugal.

In 2010, the company's respect for and care for nature were recognized when it was awarded certification for its Environmental Management System under ISO 14.001 by the Brazilian Association of Technical Standards (ABNT). Environmental responsibility is part of Bio Extratus's DNA. The company does not test on animals, controls the disposal of all solid waste, and treats all of its wastewater, both industrial and sanitary, before returning it to the environment.

Looking to the future, the management of the Bio Extratus Group is investing in a new storage facility covering 5,597 m², set to open in mid-2023, and a new manufacturing facility covering 15,594 m², set to open by early 2024. Together, these facilities will add to the 32,054 m² of built-up area already in place.

Bio Extratus – a brand proud of its history and its connection to nature.