This history begins in Belo Horizonte, in 1989, in a hairdressing school . It was there, in the centre of the capital of Minas Gerais, Brazil , that the hairdressing couple Vera and Lindouro were graduated. In one of the classes, Vera, always very observant, noticed at the back of the room a teacher making a mixture and asked what it was. It was her first contact with the production of a shampoo, with a very simple formulation and which was limited only to cleaning the hair. Motivated by what she saw, as soon as she finished class, Vera went to buy raw materials to carry out her first experiments. Thus, the Pearly Neutral line was born, a formula enriched with vitamins A, E and D'panthenol, suitable for all types of hair. Shortly afterwards, the line would be successful at Salão Cabelo & Cia, opened by the couple after completing their hairdressing course.

With financial difficulties and three children to raise, the couple made an important decision that would completely change the family's destiny: in August 1991, the family moved to a small town called Dom Silvério, 115 miles (185 km) away from Belo Horizonte. While struggling in the activities that brought family support, the couple took advantage of the little time available to continue manufacturing at home the cosmetics that continued to delight customers. Excited by the results and the acceptance of the products, they realized that they could be facing the opportunity they were looking for to prosper with their own business. Despite the limited resources, they decided to advance in the artisanal production of cosmetics that promoted hair treatment at more accessible prices, a huge need in the market at that time.

Also in 1991, the operations of Extratus Produtos Naturais began, with the manufacture of the Pearly Neutral line and the Jaborandi line, a herb popularly known for combating hair loss. Dorinha, Vera's sister, and her husband, César Brusco, financed and bought a lot of 400 units, resold with great success in Campinas – in the state of São Paulo. Overthere, in São Paulo, there was also no lack of praise for the products quality. From this pioneering sales initiative, Bio Extratus' national distribution system were born, which continues to stand out for its products uniqueness and respect for partnerships.

In the quest to develop differentiated products, a popular habit came to mind: women who moisturized their hair with marrow oil “in natura”, with an iron to seal the strands. The idea of creating the Marrow line came up. Released in August 1992, it soon became the brand flagship. Pioneering the use of marrow to manufacture cosmetics was a key factor in the rapid growth of Extratus(Bio Extratus former name), which gradually became a well-known and desired brand.

Since its founding, the administrative characteristic of the company has been that it is completely family-owned. Since the mid-1990's, it has been supported by the first two generations. The couple's three children, Janaina, Thiago and Thiana, have been working in the business since they were teenagers, sharing the responsibility of managing the industry with their parents.

“A Força da Parceria” (Partnership Strength)is the company motto, which stands out for the relationship of respect with its suppliers, distributors, employees and consumers, fundamental for its vertiginous growth. Since 2005, with the beginning of distribution in the state of Roraima, Bio Extratus has been present throughout all the Brazilian territory.

Concerned with the social and human side, also in 2005, the company started the activities of the Bio Extratus Foundation, with the Magic Flute project, which provided sweet flute lessons for children from 8 to 12 years old. After the first few years, this initiative evolved and came to be called Som da Solidariedade (Sound of Solidarity), including other wind instruments and allowing children to continue to develop in the universe of music. Other projects followed, such as Arte&Dança(Art & Dance), with body expression classes for children and teenagers, and Gerações, bateria Colibri (Generations, Colibri Drums) with percussion classes for students of all ages.

In 2008, Bio Extratus began to sell into the international market, beginning in the United States and Portugal.

The company's respect and care for the enviroment received recognition in 2010, with the achievement of ISO 14001 certification – Environmental Management System – granted by the Brazilian Association of Technical Standards (ABNT). Environmental responsibility is part of Bio Extratus' DNA, which does not test on animals, controls the disposal of all solid waste and treats all of its water effluent, both industrial and sanitary, before returning it to the environment.

Betting on the future, Bio Extratus Group management invests to inaugurate, in mid-2023, a new warehouse with 60,000 ft²(5,597m²) and, by the beginning of 2024, a new manufacturing unit with 167,850 ft²(15,594m²), which will be added to the 323,450ft²(32,054m²) of built-up area.

Bio Extratus – a brand that is proud of their history and its nature.